How OMR Reviews keeps 20+ weekly sales calls in their CRM with Demodesk

Results

20+

weekly sales calls captured automatically

3+ hrs

saved per rep per week on admin

5/5

sales data quality, held at the highest bar

OMR Reviews’ reps run up to 20 new business calls per week. Before Demodesk, deal context evaporated between calls and follow-ups slipped. With Demodesk’s AI Assistant and AI CRM Concierge, every call is recorded, summarized, and synced to HubSpot automatically. Reps save 3+ hours per week on admin, sales managers gain full deal visibility, and customer success gets clean handovers instead of guesswork.

OMR Reviews runs a leading B2B software review marketplace, helping buyers compare and choose vendors across categories from CRM to marketing automation. The team operates from Hamburg, Germany. Sales reps engage with software vendors at high cadence: qualifying inbound interest, demoing the platform, and closing partnerships in tight cycles. Volume is the constraint. With 20+ new business calls per rep per week, every minute of post-call admin compounds across the team.

Volume was the breaking point. With 20+ new business calls per rep per week, post-call admin had no window left. Objections, next steps, and stakeholder details slipped between calls. Reps relied on memory for what happened in conversations they had two days ago.

The CRM lagged behind reality. HubSpot fields stayed empty or out of date. Sales leaders looked at the pipeline and saw a sanitized version, not the truth. Forecasts suffered. Account handovers suffered too. Customer success picked up deals with missing context and had to re-discover what had already been agreed in the room.

Follow-ups got skipped. Reps planned to send detailed recap emails and rarely had time. Deals that needed nudging did not get nudged. The team estimated 2 to 5+ hours per rep per week lost to admin work and re-discovery, on top of the calls themselves.

OMR Reviews already used a notetaker before Demodesk. The team rated their sales data quality 5/5 with the previous tool, so the bar for switching was high. Three things made the difference.

The price was fair for the level of automation Demodesk added on top of recording. The product is built in Munich by a team that understands how German B2B sales teams operate. And the relationship went beyond a standard vendor transaction. Demodesk works with OMR Reviews on the features they need, not only the ones already in the product. That partnership tilted the decision.

OMR Reviews uses two of Demodesk’s four AI agents.

AI Assistant captures every call into HubSpot. Recording, transcription, and a structured summary sync into HubSpot under the right deal in seconds. Reps stop deciding which calls to record. They all get recorded by default, with the customer-side consent flow handling compliance. The team gains a searchable library of every conversation across every deal, with summaries reps can scan in 30 seconds before the next call.
AI CRM Concierge keeps HubSpot accurate. After each call, the agent detects which fields need updating, drafts the changes, and syncs them with human-in-the-loop approval. Notes, deal stage, next steps, and stakeholder details flow into the CRM the way managers expect to find them. Reps stop typing. The pipeline reflects what is happening on calls.

Together the two agents turn every call into structured data inside HubSpot, with no manual lift on the rep side. Sales managers get visibility into 20+ calls per rep per week without listening to recordings. Customer success gets clean handover packets instead of partial notes. Follow-up emails ship faster because the recap is already written.

Metric	Before Demodesk	After Demodesk
Sales data quality (1-5 self-rating)	5	5
Time per rep per week on admin	2 to 5+ hours	3+ hours back
Manager visibility into deals	Limited to 1:1s and gut feel	Full call coverage
Sales-to-CS handover quality	Bad handovers, lost context	Clean, automated
Follow-up consistency	Manual, often skipped	Automated, faster

The headline shift: data quality stayed at 5/5 while admin overhead fell. The team was already operating at a high quality bar with their previous tool. Demodesk held that line and removed the manual cost of getting there.

“Sometimes our reps have 20 new business sales calls a week. It’s impossible to remember what happened in all of those calls. Demodesk helps in every single deal, since it’s our only way to keep track of what happened during all those sales calls.”

Jannis Oetjen, VP Revenue, OMR Reviews

OMR Reviews continues to build on the AI Assistant and AI CRM Concierge foundation. AI Coach for call scoring and AI Analyst for pipeline insights are next on the evaluation list, both available on the same plan with no extra cost.