How HeyJobs delivers 500% ROI from sales automation with Demodesk

HeyJobs is an HR technology company headquartered in Berlin, founded in 2016, employing several hundred people. The platform helps employers find qualified candidates and helps job seekers find work that fits. Sales runs into enterprise and mid-market HR departments, with deal cycles that span multiple buying-committee conversations. Reps need to qualify carefully, coach each other across a growing team, and keep Salesforce clean so leadership can forecast accurately. The sales motion depends on consistent quality across reps, asynchronous coaching at scale, and clean data feeding the pipeline.

Sales coaching ran on a small number of senior people watching live calls or scheduling review sessions. As the team grew, the model stopped scaling. Some reps got close coaching, others got little. Feedback was subjective and depended on what a manager happened to remember from a call.

CRM updates were a daily drag. Reps spent meaningful time every week typing post-call notes into Salesforce, updating deal fields, and queueing follow-ups. The administrative load came directly out of selling time. Worse, the manual updates introduced errors, which weakened pipeline data and forced leadership to forecast with thin signal.

Coaching coverage and CRM accuracy compounded into a visibility problem. Without scored calls and without clean Salesforce data, the team had no shared, objective view of rep performance, common objections, or which approaches won deals. Decisions ran on assumption.

HeyJobs needed a coaching surface that scaled, automation that took CRM updates off reps’ plates, and a way to surface call-level intelligence to inform sales enablement. Demodesk covered all three in one platform, with Salesforce as the destination for the automated updates. Bringing recording, coaching, and CRM automation into one tool removed the integration tax of separate notetaking, conversational intelligence, and CRM-sync vendors.

HeyJobs runs three of Demodesk’s AI agents alongside a Salesforce-centred stack.

• AI Assistant captures and analyzes every call. AI Assistant records every sales call (the team targets 70% capture across the floor), transcribes the conversation, and writes a structured summary. The agent picks up objections, competitor mentions, and patterns across calls, which feeds sales enablement and product marketing. Reps stop documenting calls and start running the next one.
• AI Coach makes coaching asynchronous.AI Coach scores every recorded call against HeyJobs’s custom scorecards. Engagement metrics, talk-track patterns, and qualification depth all surface in the score. Managers review and comment on recordings asynchronously instead of trying to attend live. The team built feedback mechanisms directly into the daily workflow rather than relying on scheduled coaching sessions. Performance issues get flagged proactively rather than after a deal slips.
• AI CRM Concierge keeps Salesforce clean. AI CRM Concierge pushes call recordings, talk ratios, scorecard ratings, and field updates into Salesforce automatically. Reps approve the changes rather than typing them. Manual data-entry errors fall away. Leadership forecasts on data that reflects what happened in the room, not what reps had time to log.

Demodesk runs alongside Salesforce, Aircall, and Google Calendar. Demodesk is the command center where calls happen, get recorded, and get scored. Salesforce is the system of record. The data flows in one direction, automatically.