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Sales is more about customers and their feedback than hitting numbers and objectives. Every decision you make in sales has a consequence. Every conversation, follow-up, and response shapes the outcome. A customized and timely response can secure the deal, whereas hesitation can make it slip away. Experts often recommend working smarter rather than harder in sales.
AI-powered sales coaching tools help you do exactly that. They don't just crunch numbers: they provide real-time insights, highlight blind spots, and help refine your strategy so you can make better decisions.
Below are five of the top AI-powered sales coaching tools on the market today, with honest user feedback about their strengths and weaknesses.
Demodesk
Overview: Demodesk is an AI-powered sales coaching platform that analyzes calls, provides live guidance, and automates administrative tasks like CRM updates. It helps sales managers save hours of listening time by surfacing key moments, objections, competitor mentions, and talk/listen ratios.
Key Features
- Transcribe, summarize, and extract key insights from sales calls in 98 languages.
- Gives personalized feedback based on industry-proven sales methodologies such as BANT, MEDDIC, and SPICED.
- Automatically logs essential call details into Salesforce, HubSpot, or Pipedrive.
- Helps sellers follow structured playbooks, talk tracks, and battle cards during live calls to improve engagement.
- It can work effortlessly with Zoom, Google Meet, Microsoft Teams, and other sales enablement tools.
- Identifies key moments, objections, and competitor mentions.
- Helps sales teams refine their approach based on real-time feedback.
Use Cases Supported: Automated meeting scheduling, Real-time coaching, Automation of CRM administrative tasks, and Provision of actionable meeting insights.
G2 Rating: 4.9 out of 5
Languages: 98(German, Danish, Spanish, English, Turkish, Serbian etc)
- Chorus.ai by Zoom info
Overview: Chorus AI is another well-regarded AI coaching tool that helps sales teams leap to improved performance. Like any good coaching platform, it records, transcribes, and analyzes emails, meetings, and sales calls to extract important information. This helps sales representatives enhance their communication abilities and secure more deals. In addition, Chorus AI assists managers in identifying trends, highlighting successful sales strategies, and areas that require improvement. Chorus AI's smooth interface with CRMs, Zoom, and Microsoft Teams guarantees that every interaction becomes an educational opportunity, increasing the effectiveness of sales coaching.
Key Features
- Records and transcribes sales calls to ensure that nothing important is missed.
- Helps managers train their teams by providing insights into what’s working and what’s not.
- To keep everything connected, it works with Zoom, CRMs, and other sales tools.
- Identifies key moments, objections, and competitor mentions.
- Helps sales teams refine their approach based on real-time feedback.
Best For: Sales teams, sales managers, customer success teams, and marketing teams, especially in high-tech, SaaS, and enterprise-level companies.
Use Cases Supported: Sales coaching, call analysis, deal tracking, meeting recording, conversation insights, and team performance evaluation.
G2 Rating: 4.5 out of 5
Languages: English
Pricing: Provide your business email to get a quote.
- Allego(Refract is now Allegro)
Overview: In a world where 84% of buyers feel that sales representatives struggle to communicate value effectively in virtual settings, Allego steps in to bridge this gap. Allego Conversation Intelligence, previously known as Refract, is an AI-powered coaching tool designed to help companies increase their sales and revenue. It provides data-driven coaching by analyzing meetings and sales calls, helping teams identify winning strategies and refine their approach. Using Allego, sales teams can increase revenue by 55% and see 23% more sales representatives hitting their targets.
Key Features
- Provides targeted feedback based on actual call data.
- Enables keyword and phrase searches to quickly review crucial sales moments.
- Compares sales representatives against top performers to highlight strengths and gaps.
- Offers in-call guidance and post-call analytics to refine strategies.
- Works with CRM tools like HubSpot for easy workflow integration.
Best for: Sales teams, sales managers, and revenue leaders in B2B SaaS, tech, finance, and enterprise sales
Use cases supported: Sales Coaching & Training, Performance Benchmarking , Onboarding & Ramp-Up , Market & Competitor Analysis
G2 Rating: 4.6 out of 5
Languages: Not mentioned
Pricing: Make an account and get custom pricing.
- Avoma
Overview: Avoma is an AI-powered meeting management solution. It records voice talks and takes automatic notes. Then, it summarizes or highlights crucial points and recommends activities. Additionally, it offers insights into sales calls, which aids teams in performing better. By minimizing manual labor, Avoma saves time and guarantees that crucial meeting information is preserved. To optimize workflows, it also integrates with tools like Zoom, Salesforce, HubSpot, and Slack.
Key Features:
- Over 75 language speeches can be converted into text.
- Instantly finds answers to queries from past meetings.
- Sales calls are analyzed, and performance is rated on a scale.
- An excellent tool for tracking the sales rep's speaking and engagement levels.
- Takes and organizes notes and scores calls to show why deals were won or lost.
- You get full control over who can and cannot access meeting data.
Best for Sales teams, customer success teams, marketing teams, recruiters, and remote/hybrid teams.
The use cases supported include meeting recording and transcription, AI-generated notes and summaries, call coaching and performance analysis, CRM integration and data syncing, AI-powered follow-up emails, win-loss analysis, and privacy/access controls.
G2 Rating: 4.6 out of 5
Languages: Supports 75 languages
Pricing: AI meeting assistant package for $19/month and conversation intelligence package for $59/month.
- Modjo
Overview: Modjo is an AI-powered sales enablement tool that helps revenue teams operate more efficiently by recording, analyzing, and enhancing sales calls. By integrating VoIP, email, and video conferencing services, it gathers important information and provides valuable analysis. Customers saw remarkable outcomes, such as a 35% increase in conversion rates within four months and onboarding new sales representatives taking 50% less time than before.
Key Features:
- Generates summaries using AI to fill in CRM fields.
- Extracts insights from sales conversations.
- Assesses sales calls to find optimal procedures.
- Provides managers with scoring and remarks to help them give feedback.
- Monitors critical sales indicators to increase team productivity.
Best for: Sales teams, customer success teams, and revenue operations
Use cases Supported: AI-driven sales coaching, performance tracking, CRM automation, and call analysis.
G2 Rating: 4.7 out of 5
Languages: English, French, and additional languages may be supported depending on integrations.
Pricing: Flexible plans to fit your business. Make an account to get a quotation.
A Quick Comparison
Why Gong Is Not Included
Gong is one of the most well-known conversation intelligence platforms. It's powerful and data-rich, but after reviewing user feedback from G2, TrustRadius, and others, it's clear why many teams avoid it:
- Extremely high cost: Gong charges an annual platform fee (often $5,000–$50,000) on top of per-user fees (~$1,360–$1,600 per user per year) and mandatory onboarding services. This creates a very high barrier to entry.
- Opaque pricing: Gong doesn't list prices publicly, requiring lengthy sales calls and often locking users into multi-year contracts. Many buyers report hidden costs surfacing later.
- Complexity and steep learning curve: While feature-rich, Gong can be overwhelming to implement and manage. Smaller teams often use only a fraction of what they pay for.
- Not ideal for small or mid-sized teams: Several users call Gong "overkill" unless you're a large enterprise with the budget, bandwidth, and resources to fully adopt it.
In contrast, Demodesk offers nearly all the same core features, AI-driven transcription, conversation insights, live coaching, playbooks, CRM integrations, analytics, and does it at a fraction of the cost, with simpler onboarding and transparent pricing. That's why Gong isn't on this list, and Demodesk is.
Conclusion
Consequently, AI sales coaching tools are transforming the way sales teams operate. These solutions simplify lengthy procedures, improve decision-making in real-time, and offer data-driven insights rather than depending solely on human processes and intuition. Whether your team needs AI-powered meeting summaries, live coaching, or conversation analysis, the right technology may increase revenue, efficiency, and deal closing.
In this blog, we have discussed five top AI coaching tools: Demodesk, Chorus.ai, Allego, Avoma, and Modjo. Each tool has unique strengths, and the right choice depends on your business needs, budget, and workflow preferences.
Contact us today to integrate AI into your sales process, which can equip your team with the tools they need to work smarter, not harder.
