Industry: EdTech
Location: Munich, Germany
Company Size: 100-150 Employees
Website: www.studysmarter.de
StudySmarter is on a mission to revolutionize education through digital learning. Inspired by Nelson Mandela’s words, "Education is the most powerful weapon which you can use to change the world," StudySmarter believes in the power of digital education to transform learning experiences and improve global well-being. By providing students and professionals with personalized, AI-powered learning tools, the company aims to make education accessible, engaging, and effective.
Before adopting Demodesk, StudySmarter faced significant inefficiencies in their sales processes. The team relied on multiple conferencing tools, which lacked cohesion and disrupted workflows. Switching between platforms caused delays and technical difficulties, leading to frustration among clients and team members. Additionally, limited access to data insights made it difficult to track meeting outcomes or assess sales performance effectively.
The company also struggled with onboarding and coaching sales managers. Processes were inconsistent, and without structured insights, coaching efforts were less effective. StudySmarter needed a solution that would centralize operations, enhance coaching, and provide actionable insights to improve sales performance.
The turning point came when the company realized the need for greater visibility into individual sales performance. Without clear data and feedback mechanisms, it was challenging to refine strategies or replicate successful approaches. To create a scalable and high-performing sales team, StudySmarter sought a solution that would enhance transparency and efficiency.
StudySmarter implemented Demodesk Coaching & AI, leveraging its full suite of features to optimize sales processes. The platform’s AI Assistant automated CRM data entry, transcribed meetings in multiple languages, and streamlined follow-ups—allowing the sales team to focus on client engagement.
With AI-powered coaching, StudySmarter’s sales managers gained access to instant, personalized feedback through call insights and customizable scorecards. This transformed coaching into a structured, data-driven process, enabling reps to improve their performance in real-time. The AI Insights dashboard provided deep analytics, helping the team track trends and optimize sales strategies. Additionally, Demodesk’s scheduling automation eliminated manual booking tasks, improving efficiency and increasing the number of client meetings.
The platform’s interactive meeting experience, featuring co-browsing, recording, and real-time shadowing, ensured professional and seamless customer interactions. These tools collectively improved sales coaching, team productivity, and overall sales efficiency.
StudySmarter’s sales team quickly adapted to Demodesk’s AI-powered features, making coaching and self-improvement a natural part of their workflow. Automated meeting summaries and AI-driven feedback reduced the need for manual note-taking, allowing reps to focus on selling and engaging with prospects. The ability to track individual performance and refine sales strategies contributed to a high-performing, data-driven sales organization
By integrating Demodesk Coaching & AI into their sales workflow, StudySmarter has successfully enhanced team efficiency, improved coaching effectiveness, and increased revenue. The AI-powered approach provided managers with the insights needed to drive performance while allowing sales reps to take ownership of their development. The result is a highly optimized sales team that is better equipped to engage with clients and achieve their goals.
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