Product Demo

Why Prospects Need Good Demo Follow-Up Emails (+Templates)

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Following up with your prospects after a product demo is a no-brainer, right? However, there is a difference between sending a quick recap email versus sending a thorough demo follow-up email that reinforces the value of your solution and gives your prospects the necessary information to keep the positive momentum. Good sales follow-up emails require …

Why Defining Next Steps During Your Demo Can Make or Break the Sale

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There is one thing you must always do before you end your product demo. No, it’s not getting your potential buyer to sign the contract on the spot. Although, that would be ideal and it’s sometimes worth a try. The best way to keep the sale moving forward at the end of your demo is …

How to Handle 7 Most Common Sales Objections on the Product Demo

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Sales objections can feel like someone just ripped the carpet from under you. Weeks or even months of productive meetings all of the sudden halted by an unexpected roadblock. But the truth is that most sales objections are not barriers, but actually signs of a healthy buying process. When a prospect objects during the product …

The Worst Product Demo I Have Ever Conducted: Here is What I Have Learned

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I was still at the beginning of my sales career as a first-time founder. I had the product ready to sell I knew my market perfectly I had full confidence that showing the product would make the prospect buy instantly. So I scheduled my first product demo. I told my prospect everything there was to …

One Feature Framework: How to Sell Your SaaS Product During The Demo

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Your SaaS product demo is a golden opportunity to win over all your prospects in one fell swoop. Your primary goal is to engage your prospects by clearly explaining how your SaaS product features uniquely address their business needs or goals. In most SaaS demos, the tendency is for sales professionals to show as many …

The Best 4 Ways to Engage Prospects During Your Product Demo

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Every salesperson sets out to engage their prospects during the product demo, but it doesn’t always work out. Do you know why? Too many demos focus on the functional product features without considering the emotional aspects that influence the sale. In fact, the likelihood that someone buys your product without feeling an emotional connection to …

The Anatomy of a Perfect Software Demo Agenda [+ Email Template]

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You scheduled a product demo! Congratulations are in order. After weeks or even months of prospecting, qualifying, and discovery, it finally happened. It is a huge accomplishment. But of course, there is still a lot of work to be done. You have learned a lot about your prospect’s business and pain points. The next step …

How to Schedule a Product Demo and Avoid No-Shows: 5 Proven Steps

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There is a right way and a wrong way to schedule a demo during the sales process. If you don’t put enough thought and effort into the “scheduling” part of your demo, you can potentially derail the entire sale. Scheduling the meeting is not merely an administrative task in between qualifying your prospect and delivering …

Your Sales Discovery Playbook for Winning Product Demos

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  Before you can move ahead with a winning product demo, your prospect and you need one more meeting to get to know each other. This critical step is called Sales Discovery. You’ve worked hard to prospect and qualify your leads. Your sales instinct is to jump right to the product demo and close the …

What makes a great SaaS Product Demo? 10 best practices from the brightest sales leaders

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The product demo makes or breaks the deal for a SaaS company. If done right, it makes your prospect understand how your software will solve their problem or attain their goal. Mastering the demo for sure is not an easy task. Too often, demos are a mere rundown of features without tailoring the pitch to …

What is a Product Demo and Why is it important in B2B SaaS?

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The product demo, or sales demo, is the most critical piece in the sales process of a B2B SaaS company. It’s the unique opportunity to demonstrate the value of your product to a prospective customer. Product demos are central to any software sales process. Poorly executed demos significantly slow down close rates. On the other …

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